Google Analytics 4 (GA4) is the latest version of Google’s website analytics tool. It replaces Universal Analytics and provides more advanced insights into visitor behaviour, helping you understand how people interact with your website across devices.
For creatives, GA4 is a powerful tool for understanding what captures attention, from your portfolio pages to your contact form, so you can make more informed decisions about your online presence.
NB! The website statistics may take up to 24 hours to display in Google Analytics.
Disconnect Google Analytics
To disconnect Google Analytics:
- Click on Settings.
- Choose Website Settings.
- Under Google Analytics Tracking ID, delete the Tracking ID.
- Click Save.