Table of Contents
The content you add to your portfolio and how you present it play a big role in how easily people are able to find you. As you prepare to publish your portfolio, go through this guide to ensure your portfolio is optimised for search engines and visitors.
Before publishing
1. Unique content
This is one of the most important aspects of SEO: your content should be your first priority when it comes to SEO. Three words: Unique, Qualitative and Relevant.
- Avoid duplicate content. Every piece of content on your online portfolio needs to be unique: titles, SEO descriptions, body text, image descriptions, product descriptions, blog articles, etc.
- Your content needs to be accurate and relevant for your audience. For example, if you announce on your portfolio that you are a Fashion photographer, it's not recommended to display photos of your paintings on the same website. Google won't qualify your painting photographs as relevant content for your portfolio. If you are also an artist, it's best to create another website dedicated to your artwork.
2. Mention your keywords early on in your content
Make sure to mention your keywords at least once at the top of the page and in strategic places: titles, body text, SEO titles & description, etc. Keywords should be incorporated naturally in your texts, image descriptions or titles, in a way that is comprehensible to your visitors. A list of words at the end of a page does no good to your SEO. Learn how to best use keywords on your portfolio.
3. Think about the structure of your portfolio with the user in mind
- Keep the navigation simple so that your visitor can easily find their way around your portfolio.
- If relevant, use internal links to help your visitor navigate through your portfolio.
- Use descriptive words separated with hyphens in your URLs, e.g. what-is-seo, instead of whatisseo.
- Avoid big chunks of text and prefer paragraph breaks.
- Include images or videos when appropriate.
4. Structure your content with headers
Use headers to organise the content on your page. Clear headers help visitors quickly skim your page to find the information they need. Optimise your headers with keywords. Learn how to add a header to a page and how to edit the style of your headers in Portfoliobox.
5. Add a website icon
The icon may appear in search results, browser tabs, and elsewhere on the web. Learn how to add a website icon.
6. Add SEO titles & descriptions
Make sure each page in your portfolio has a unique SEO title & description. The text should be short and readable, clearly describing the content of the page. You can also add SEO descriptions to individual blog posts and products.
7. Optimise your images before uploading them
To avoid quality loss, make sure your images are 1920 pixels in width or height before you upload them. We also recommend making sure their colour profile is sRGB. If you are using Photoshop, go to File > Save for Web. This will make sure that the images will be optimised for web browsers. Read more about images.
