SEO (Search Engine Optimisation) is like helping your portfolio make a great first impression on Google and other search engines.
Imagine you have a stunning gallery filled with your creative work — paintings, photographs, or designs — but no signs or guide to help visitors find what they’re looking for. SEO works like a guide for your portfolio website, helping search engines understand your artwork and creative projects so they can recommend them to people searching for what you do best.
Let's break it down into easy-to-understand steps.
Table of Contents
Keywords
People type words or phrases into search engines when looking for something. If your website talks about gardening, you want to make sure you mention words related to gardening, like "planting tips" or "best garden tools," so search engines know your website is a good match for those searches.
Content quality
Just like a well-written book is more enjoyable to read, high-quality content on your website makes people want to stay and explore more. Search engines prefer to show websites that offer valuable and well-explained information because it's likely to be more helpful to the searcher.
Website structure
This is about making sure your website is easy to navigate, not just for people but for search engines, too. A well-organized website with clear links between pages helps search engines understand your website better and correctly index (or catalogue) it.
Performance
If your website loads quickly and works well on mobile devices, it will likely rank higher in search results. People don't like waiting for slow pages to load, nor do search engines.
Reputation
When other reputable websites link to your website, it's like getting a vote of confidence. Search engines take this as a sign that your website is trustworthy and offers good content, which can help improve your ranking.
In summary, SEO is about making your website easy to find, understand, and use for people and search engines. By focusing on these elements, you can help improve your website's visibility in search results, making it more likely that people will find and visit your website.
