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What is Facebook/Meta Pixel?
The Facebook/Meta Pixel is a piece of tracking code that you can install on your portfolio website to monitor visitor activity and measure the success of your Facebook and Instagram campaigns.
It helps you understand how people interact with your website and can be used to create targeted ads and retargeting campaigns, reaching people who have already visited your pages or taken specific actions.
You can use the Facebook/Meta Pixel code to track:
- pageviews
- items added to cart
- purchases in the shop
Create a Facebook/Meta Pixel
- Go to your Facebook Bussiness page.
- Under All tools, go to Events Manager.
- Click Connect a Data Source and select Web.
- Select Facebook Pixel and click Connect to continue.
- Then add Pixel details.
- On the pixel's detail page, you'll find the Event Manager ID listed at the top. It is a numerical value that uniquely identifies your pixel. Copy the Pixel ID.
Add the Facebook/Meta Pixel to Your Website
You now need to paste the Pixel ID to your Portfoliobox website.
- Go to Settings.
- Select General Settings.
- At the bottom, under Meta Pixel Event Manager Id, paste your Pixel ID.
- Save.
